Demand without distinction
Media investment is rising faster than the proposition, brand, or creative system can support.
Embedded growth studio for ambitious consumer brands
Brands don't need another agency.They need OOMPH.
Strategy, creative, paid media, and commerce work as one team from first impression to repeat purchase.
00THE PROBLEM
Where momentum breaks
Growth usually gets stuck between disciplines.
The symptoms appear in channels. The binding constraint often sits somewhere else.
Attention without conversion
Traffic is arriving, but the offer, storefront, or buying journey is leaking intent.
A first order without a second
Acquisition is working, but repeat purchase and contribution do not justify the next round of spend.
Activity without one commercial view
Internal teams and external partners are optimising different briefs, measures, and priorities.
01OUR SOLUTION
From brand decision to buying decision
One connected growth practice.
We work across the points where consumer growth is made or lost. The mix changes with the priority. The commercial brief does not.
Make the brand easy to choose.
Positioning, audience, proposition, messaging, offer, and visual direction.
Turn strategy into work people notice.
Campaign ideas, content systems, creator programmes, and a disciplined test plan.
Give every channel a clear job.
Paid media, channel planning, distribution, and measurement against the same commercial brief.
Make the first order worth repeating.
Storefronts, landing pages, conversion, lifecycle, pricing, and customer economics.
02HOW WE WORK
Four moves. Clear ownership.
Diagnose. Plan.
Operate. Scale.
The audit is not a formality. It decides what we should do, what we should not do, and the operating model your business actually needs.
- 01
Diagnose
A commercial review of your proposition, funnel, unit economics, and channel mix.
- 02
Plan
One operating plan across brand, demand, and commerce, with priorities we can both defend.
- 03
Operate
Senior operators work alongside your team to make, launch, learn, and improve in one rhythm.
- 04
Scale
We scale new channels, markets, and investment only when the evidence and unit economics support it.
03BUILT AROUND THE BRAND
Every engagement begins with context
No packages.
No predetermined playbook.
It starts with a conversation about the brand, the ambition, and where growth is genuinely getting stuck. Only then do we shape the right engagement.
WE START BY UNDERSTANDING
- The brand
- Its position, ambition, and the codes worth protecting.
- The constraint
- The real point where momentum, demand, or conversion is breaking.
- The economics
- The numbers, commercial choices, and pace the business can defend.
- The team
- What already works internally and where added capability will matter.
THEN WE SHAPE THE ENGAGEMENT
The right expertise. Clear scope. Shared scorecard. Agreed rhythm.
The team, priorities, and commercial model are tailored to the work in front of us. They are not selected from a service menu.
Discuss the right fit04THE SCORECARD AND CHANNELS
Every channel has a job
Clicks are signals.
Contribution is the point.
Growth is not a channel. It is a system of channels. We organise each one by the job it does in the customer journey: creating demand, capturing intent, and keeping the customers you worked hard to win.
The scorecard tells us what deserves investment, what needs another test, and what should stop.THE COMMERCIAL QUESTIONSDECIDE · TEST · LEARN
CAC
What does it cost to acquire a customer we actually want?
CVR
Where does intent break before purchase?
AOV
How can the offer create more value without discount noise?
RPR
What gives the first order a credible second chapter?
CM
Does the next growth decision strengthen contribution?
BETTER COMMERCIAL DECISIONS. NOT A BUSIER DASHBOARD.
Create demand
Create
Most of your future customers are not looking for you yet. These channels put the brand in front of them and make them care.
01Social
What it is
Advertising inside the feeds where your customers already spend their time. It puts a new brand, product, or story in front of the people most likely to want it.
What’s inside
Meta, TikTok, and emerging platforms, bought and optimised as one social programme rather than as separate silos.
When it earns its place
When you need new customers at scale and a fast read on what the market responds to. Social gives every message, angle, and product story an immediate commercial test.
How it keeps customers
Retargeting existing customers with launches, restocks, and useful brand content keeps the relationship alive between purchases.
02Creators
What it is
Partnerships with the voices your customers already follow and trust. A genuine recommendation can do what an advert cannot: borrow belief.
What’s inside
Creator sourcing, assessment of audience fit, honest briefs, negotiation, usage rights, and content designed to strengthen paid social as well as organic reach.
When it earns its place
When the product needs to be seen in real use and believed. Creators add cultural credibility and generate authentic work that other channels can build from.
How it keeps customers
Ongoing use by a trusted voice reassures customers long after the first sale and gives the brand fresh reasons to remain relevant.
03Programmatic Display and Video
What it is
Automated buying across display, online video, and connected television. It reaches audiences wherever they read, watch, and stream beyond the walls of social and search.
What’s inside
Premium publishers, online video, YouTube, and connected television, with precise audience and contextual targeting plus frequency control across the plan.
When it earns its place
When the brand needs reach and presence beyond the feed. It builds familiarity efficiently and makes every performance channel work harder.
How it keeps customers
Staying visible between purchase cycles keeps the brand familiar, so when the need returns the choice is already easier.
Capture intent
Capture
Somewhere right now, someone is looking for exactly what you sell. These channels make sure they find you rather than a competitor.
04Search
What it is
Advertising based on what people actively type into a search engine. It is the channel where customers declare what they want before any spend is committed.
What’s inside
Google and Microsoft Ads, Shopping and Performance Max, brand protection, coverage for brand, category, and competitor searches, feed quality, and alignment between adverts and landing pages.
When it earns its place
When demand already exists or has been created elsewhere and needs to be captured at the moment a customer decides to act.
How it keeps customers
Existing customers also search for your name, ways to reorder, or products that are back in stock. Owning those moments protects the route back to purchase.
05Retail and Marketplace Media
What it is
Sponsored placement inside the marketplaces where shopping happens, at shelf level and in front of people with a basket already open.
What’s inside
Amazon Ads, regional marketplaces, sponsored products and brands, marketplace SEO, and content, run alongside the marketplace operation itself.
When it earns its place
When the product is sold through marketplaces. This is the closest advertising gets to the point of purchase, and that visibility can improve organic ranking over time.
How it keeps customers
Defending listings, offering subscriptions, and placing related products at the point of reorder turn marketplace visibility into retention as well as acquisition.
06Affiliates and Partnerships
What it is
Publishers, deal sites, comparison sites, loyalty platforms, and complementary brands send customers. They are paid only when a sale happens.
What’s inside
Partner recruitment and vetting, protected commission structures, network and tracking management, fraud control, and policies that prevent coupon abuse.
When it earns its place
It earns its place as a continuous layer once the core engine works. It adds incremental revenue at a known cost without buying exposure for its own sake.
How it keeps customers
Loyalty and cashback partners can bring hesitant repeat buyers back without asking the brand to train customers into constant discounting.
07SEO
What it is
Earning a place in search results through technical health, useful content, and authority. It creates a source of customer acquisition that compounds over time and reduces dependence on paid reach.
What’s inside
Technical foundations, category and product content informed by search demand, authority building, visibility tracking, and discovery through AI.
When it earns its place
It earns its place quietly from day one. Organic investment compounds so that blended acquisition cost improves as paid activity grows.
How it keeps customers
Guides, comparison content, and support content answer existing customers’ questions and make the route to the next purchase shorter.
Keep customers
Keep
The most expensive customer you will ever win is the one you only sell to once. This is where growth stops leaking.
08Email, SMS, and Lifecycle
What it is
The direct line to people who have already said yes. Messages are sent to your list, on your terms, and at comparatively low marginal cost. This is the channel that turns a first purchase into a fifth.
What’s inside
Welcome, browsing, cart recovery, and reactivation flows, alongside campaign calendars, loyalty, launches, stock, and seasonality. Everything is connected to the realities of commerce.
When it earns its place
It earns its place from the first hundred customers. Every channel pays to reach people; this one reaches the audience you have already paid to earn.
Why it anchors the system
Retention is not an afterthought. It is the margin engine of durable consumer growth and the discipline that makes every acquisition channel more valuable.
THE THREAD THAT RUNS THROUGH EVERYTHING
Every channel keeps.
Keeping customers belongs to the whole system: the creator they still follow, the advert announcing the restock, the search result that makes reordering effortless, and the listing that protects the shelf. Every channel has a second job, and we plan it to do both.
Start a dialogue05ABOUT US
Led by partners. Embedded by design.
Growth is built on relationships.
Brands are grown by people who know them.
Built between Dubai and London, OOMPH is a growth studio for ambitious consumer brands. We embed closely enough to understand the brand beyond the brief: its ambition, its codes, its customers, its economics, and the realities shaping its growth.
Senior operators stay close to the work and the people behind it, connecting strategy, creative, media, and commerce around one commercial view. Context stays shared, conversations stay open, and the relationship is built to deepen over time.
We are selective by design and work with a limited number of brands so every relationship gets the attention it deserves.
DUBAILONDON
06FAQs
Before the first conversation
The useful questions.
Straight answers.
01What happens first?
We begin with a short fit conversation about the ambition, the growth problem, operating readiness, and the people with authority. The next step is a plain recommendation to proceed, narrow the brief, fix readiness first, or stop there.
02Is the diagnostic paid, and what do we receive?
The initial fit conversation is free. A substantive diagnostic is paid work with a fixed scope. Its fee, timing, access, and exact outputs are agreed before it begins. You receive a commercial brief, baseline scorecard, constraint map, plan for the first 90 days, owner map, and our recommendation on what should happen next.
03How is scope agreed?
Before work begins, you will know the scope, owners, cadence, fee, review dates, and access required. No material change happens without approval. The level of investment and the length of the term reflect the work that the diagnostic can justify.
04Can you work with our internal team and existing partners?
Yes. We keep what is working, make ownership explicit, and fill the gaps that matter. OOMPH can lead the connected plan or own a specific part of it without creating another layer of handovers.
05Who will be involved?
Before scope is agreed, we explain the roles required, who owns each responsibility, and the level of experience behind the proposed team. Names and credentials are shared privately where contractual obligations permit.
06How do you charge?
We charge an agreed fee for a contained project. We usually charge a monthly retainer for ongoing operating work. Terms linked to performance are considered only when measurement, authority, and economics are strong enough to make them fair.
07Do you guarantee results?
No. No serious growth partner can. We commit to specific targets, transparent measurement, active senior involvement, and honest recommendations about when to scale, change direction, or stop.
08What happens after I get in touch?
One of us reviews the context before replying. If there is a credible fit, we suggest a conversation and explain what we need to understand next. If not, we say so plainly.
07START A DIALOGUE
A useful first conversation
Where is growth
getting stuck?
Start with what is stuck. Tell us what you are building, what the numbers are saying, and what needs to change in the next 90 days. You do not need a deck or polished brief.
- We review the context ourselves.
- You receive a personal reply within two working days.
- If the fit is credible, we suggest a conversation and explain the next step.
Thank you. One of us will review the context and reply within two working days.
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